I enjoyed presenting my workshop It’s All Greek to Me at your wonderful conference in Colorado Springs! It was a bit cold for this Arizona boy, but well worth it for the opportunity to meet all of you professional jewelers!
As promised, I have assembled three (3) Special Reports to assist you in your business, along with the COLOR GUIDE to see how your company colors fare in influencing your marketplace.
All that I ask in return is that you provide a little feedback on my program. Fair enough?
Again, THANK YOU for attending my program and I wish you great success in your business!
PS – If you were unable to register for the Special 90 Day Power Positioning Mentoring Program at the conference, I have a few more slots available. It’s a “done-for-you” program with personal access to me! The conference offer expires on April 10th, so don’t delay! Get the details here and drop me an email if you are interested!
Joe’s Areas of Expertise:
Direct Response Marketing
Effective marketing must provide a compelling message or special offer, targeted to the most ideal prospects. These are strong candidates for your product or service from targeted vertical markets to geographic zones and niche interests. The ad must appeal to this target market and evoke an immediate response, energetically compelling those prospects to exercise a specific “call to action,” such as opting in to your email list, calling for more information, placing an order or visiting your web site. Further, it is trackable and measurable. When a prospect responds, you’ll know the ad (and media) responsible for generating the response. Further, you can effectively measure the effectiveness of your investment. This is contrary to conventional “one size fits all” marketing approaches carried out by many small business owners.
Lead Generation Advertising
Lead generation advertising is the process of appealing to, stimulating and capturing a prospect’s interest in your company’s product or service for the purpose of placing them into your sales process. Effective lead generation advertising compliments direct response marketing and can be utilized in most any media. Lead generation advertising has experienced considerable changes due to the online and social marketing strategies. The overwhelming abundance of information available online has led to the rise of a more educated buyer – good news for smart business professionals who recognize being positioned as a recognized expert in their industry, market of field. Yesterday’s timeworn mass “image” are no longer effective as they once were. The buying process has changed, and progressive small business owners must exercise new strategies to reach buyers and get heard through the noise.
To enjoy a successful business in today’s hyper-competitive marketplace you must powerfully position your company through the articulation of your unique, client-centered capabilities. FedEx differentiated themselves by guaranteeing packages would be delivered overnight. Domino’s Pizza set a record in sales for promising to deliver a hot pizza in 30 minutes or less or it was free. Without differentiation your business will fall into the trap of competing on price alone. Successful businesses determine what sets them apart from their competition – and NO, it isn’t quality. Differentiation requires a rare blend of psychology and marketing expertise, centering on the consumer’s main frustrations and pain points.
What you do, who you are and what your culture is are very important reflections of your business in today’s congested and often gridlocked marketplace. The identity of your company (as well as its products and services) is more than a mere logo and tagline. It’s the words, visuals and perceptions that unconsciously mold the image of your business in the minds of the consumer. It determines how your company is presented, perceived and experienced in the marketplace. Your company’s identity is a cohesive element in building your reputation and brand so it resonates with your target market, enticing them to engage with your business. Every element exposed to the consumer is part and parcel of your company’s identity. They must be unique and consistently displayed and demonstrated. Every consumer experience with your company is a reflection of your company’s identity. If there isn’t a structured identity in place, the market will unconsciously pigeon hole it into one of their own, most often as a commodity product or service – many times centering on price.
Graphic and Web Design
Competent and effective graphic and web designs are paramount in building a successful business. There’s more to powerful and efficient designs than simply “putting the information out there.” Principles of Direct Response and Lead Generation must be exercised to both attract and appeal to a targeted market. The target market then must be enticed to engage in definitive actions that ultimately generate a sale (or lead). Your company’s print and web designs must be attractive, yet concisely and energetically reflect your identity and brand. Clean and simple are most always more effective than fancy design options displaying unnecessary graphics and copy. Design trends “du jour” are most always a liability over an asset, even though “everybody” appears to be “doing it.” From action-focused copywriting to call-to-action engagement tools, the mechanics and principles of effective graphic and web design services will powerfully separate you from competition not understanding and exercising the knowledge and power in Direct Response Design.
Successful and stress-free business owners all exercise a powerful tool in their business… SYSTEMS… documented procedures and processes running like a smooth-oiled machine, while offering a consistent product or service… without the necessity of the owner’s day-to-day involvement. The often-referenced example of an effective system is that utilized by McDonalds, the mega fast-food enterprise essentially run by pimpled teenagers. Whether your company is only you, or features a hefty staff, systems will deliver more order, consistency and predictability to your business. The challenge is that most small businesses either have no structured system in place or “shoot from the hip” in their day-to-day actions. Not only can this be stressful, but it siphons from profit margins as well as slowing business growth. By energetically assembling policies and procedures, while thinking proactively and consistently working on your company’s operations, your business will experience healthy growth with less headaches. And, most importantly – when it’s time to sell, “you” are not an integral element to the business’s success, the system is. Systems are one of the most valuable assets in any business sale.
Small Business Startup
Starting a business is easy. Starting a successful business is the challenge. Ralph Waldo Emerson once said, “Build a better mousetrap, and the world will beat a path to your door.” That may have been true when uttered back in the day, but it’s far from true in today’s hyper-competitive and cluttered marketplace. Today’s successful entrepreneurs understand that it’s not about simply offering a “better” product or service, but how to powerfully separate themselves from the generic competitors and effectively meet the desires of their customers, clients, patients or guests. Further, they must muscle through the preconceived notions and purchase habits present in fickle consumer minds. Many well-meaning entrepreneurs lose fortunes by launching a business they believe would be embraced by the marketplace, only to later experience failure. There are many moving parts to a successful business and getting off on the right foot makes success and growth infinitely more predicable. From defining unmet consumer needs to understanding the viability of the potential market, creation of value propositions to positioning as a recognized expert in the industry, there is a science to small business success.
We often desire to make powerful (and often necessary) changes in our lives or business, but found it seemingly impossible. We’ve tried everything… listened to “self-help” audio programs, read books, attended seminars and personal growth workshops. Perhaps even experienced an expensive, hyped-up personal development boot camp, only to find ourselves returning to our everyday habits and undesired reactions, soon affecting our life, relationships and career. Why is this? It’s our subconscious programming, or as Joe Hammer calls it in his book by the same name, The Unconscious Authority. It’s the debilitating, yet powerful driving force behind our life’s direction, and is comprised of our mindsets, behaviors, hang-ups, quirks and habits. Joe’s Subconscious MotivationTM process explores the sensitizing events that set the path to these unwanted directions and what is needed to do to truly change them… permanently. Making life changes by setting intentions on the conscious level are ineffective and short-lived. It’s beyond merely setting intentions, reading affirmations or the annual (and most-always-failing) “New Year’s Resolutions.” Having witnessed and experienced many powerful life shifts with clients in his personal development practice, Joe understands the real “secret” to locking in lasting life changes. Through his proprietary Subconscious MotivationTM process, clients discover, dissect and eradicate the erroneous programming behind their undesired behaviors.
Whether you are presenting instructions to staff members, addressing a prospective customer, client, patient or guest, or delivering an inspirational keynote to an industry conference, effective presentation skills are a necessary and powerful tool in motivating your audience. Just because you are an expert in your field doesn’t’ mean you can expertly deliver that information. Many of the techniques taught in generic “public speaking” programs are terribly out-dated. The minds of today’s time-juggling consumers are cluttered with fleeting thoughts. Audience members make unconscious decisions about you in a matter of seconds… “sizing you up” before you utter your first word. Effective presentations are about psychology, communications, and neuroscience; how information is delivered is more powerful than the words themselves. Gestures, body language, humor, visual references, modulation, emotion, articulation and well-placed pauses all play a critical role. With his background in identity and design, Joe also assists in the visual elements of your presentation. Visuals must not interfere, but support your message. “Boredom by PowerPoint” is rampant in amateur presentations. Joe’s Influential PresentingTM process makes it possible for anyone to deliver an engaging, persuasive and memorable presentation with ease and grace.
It feels just amazing when one can take control of what couldn’t be achieved before! Not only my life is changing but the ones around me are feeling that powerful change as well. Kids, family, co-workers and friends! I highly recommend this book to everyone!
– Amazon Review