Creating a Life and Business You Deserve
Scottsdale, Arizona | 480.614.5596
Powerful “Done For You” Marketing Templates to Position You as a Recognized and Trusted Expert in Your Marketplace or Industry!
Joe's Expert Positioning Package
In our hyper-competitive environment, consumers are exposed to over 3000 advertising impressions a day. From the logo on your toothpaste to the manufacturer’s emblem on the car in front of you at the red light, these consciously-unnoticed messages blast past our senses at break-neck speed.
Yesterday’s weak, “seat-of-the-pants” advertising strategies quickly get lost in the mix. Progressive entrepreneurs recognize this and utilize the power of EXPERT POSITIONING to get massive exposure – energetically leveraging their exposure in the marketplace. Further, they harness free and low-cost media placement strategies that position them outside of being just another conventional “advertiser.”
I expose dozens of these strategies at my workshops and audience members RUN to my product table to grab my EXPERT POSITIONING PACKAGE. Given the forth-coming slow-down in the meetings industry, I’m now making it available to you at my “Conference Only” Special Price…
Here’s what you’ll get:
Consumer Caffeine
You’ll become an addictive source of great information! When you are recognized by the media as an expert in your field or industry, you will get TONS of free promotion. There’s no better feeling than being a trusted and recognized expert in your marketplace!
You’ll get five powerful “done-for-you” templates to position you as a respected and recognized expert in your field. These include:
Expert One-Sheet Template – A quick and efficient one sheet will tell the media, meeting ;planner of prospect everything they need to know about you, your expertise or your informational presentation.
Expert Press Release Template – This clean, efficient and expertly formatted press release will appeal to editors, news directors and publishers, positioning you as a trusted and recognized professional in your field of expertise.
Special Report Template – Now you can publish your very own “Special Report,” “Consumer Guide” or “White Paper,” positioning you as an expert author of important information about your industry. Everybody wants to know “inside information” and this template will walk you through the steps.
Viewpoint Newsletter Template – Use this effective one-page “Viewpoint” newsletter to stay in touch and positioned in the minds of your clients and media representatives.
PowerPoint Template – You’ll soon be offering a ten minute presentation to audiences about little-known aspects of your industry and audiences will look forward to seeing you! This clean and effective layout avoids the dreaded “bullet-point” PowerPoints and assists your in making your message clean and efficient.
Implementation Guide – I’ll show you, step-by-step, how to put all the modules of Consumer Caffeine together to effectively position you as a respected expert.
You’ll also get…
Caffeinated Headlines – a treasure-trove of proven, successful headlines titles and bullet templates. Why start from scratch? These headline templates have proved their effectiveness, so just plug in a few words related to your industry, business or offer and off you go!
Power Graphix – An assortment of high-impact, clear background PowerPoint images to get your message across in a clean and efficient way.
Plus you’ll get Video Instructions from me. I’ll walk you through each module of Consumer Caffeine, making implementation quick and easy!
2020 Promotion Blast!
And these things ROCK on Social Media! Oh, if you consider yourself “graphically-challenged,” I’ve included access to a FREE online design center. You’ll be assembling web, social media and print graphics like a pro in no time!
The Unconscious Authority
Now you can get ALL THREE for only $115
Joe’s Areas of Expertise:
Direct Response Marketing
Direct Response Marketing
Effective marketing must provide a compelling message or special offer, targeted to the most ideal prospects. These are strong candidates for your product or service from targeted vertical markets to geographic zones and niche interests. The ad must appeal to this target market and evoke an immediate response, energetically compelling those prospects to exercise a specific “call to action,” such as opting in to your email list, calling for more information, placing an order or visiting your web site. Further, it is trackable and measurable. When a prospect responds, you’ll know the ad (and media) responsible for generating the response. Further, you can effectively measure the effectiveness of your investment. This is contrary to conventional “one size fits all” marketing approaches carried out by many small business owners.
Lead Generation Advertising
Lead Generation Advertising
Lead generation advertising is the process of appealing to, stimulating and capturing a prospect’s interest in your company’s product or service for the purpose of placing them into your sales process. Effective lead generation advertising compliments direct response marketing and can be utilized in most any media. Lead generation advertising has experienced considerable changes due to the online and social marketing strategies. The overwhelming abundance of information available online has led to the rise of a more educated buyer – good news for smart business professionals who recognize being positioned as a recognized expert in their industry, market of field. Yesterday’s timeworn mass “image” are no longer effective as they once were. The buying process has changed, and progressive small business owners must exercise new strategies to reach buyers and get heard through the noise.
Differentiation
Differentiation
To enjoy a successful business in today’s hyper-competitive marketplace you must powerfully position your company through the articulation of your unique, client-centered capabilities. FedEx differentiated themselves by guaranteeing packages would be delivered overnight. Domino’s Pizza set a record in sales for promising to deliver a hot pizza in 30 minutes or less or it was free. Without differentiation your business will fall into the trap of competing on price alone. Successful businesses determine what sets them apart from their competition – and NO, it isn’t quality. Differentiation requires a rare blend of psychology and marketing expertise, centering on the consumer’s main frustrations and pain points.
Identity Integration
Identity Integration
What you do, who you are and what your culture is are very important reflections of your business in today’s congested and often gridlocked marketplace. The identity of your company (as well as its products and services) is more than a mere logo and tagline. It’s the words, visuals and perceptions that unconsciously mold the image of your business in the minds of the consumer. It determines how your company is presented, perceived and experienced in the marketplace. Your company’s identity is a cohesive element in building your reputation and brand so it resonates with your target market, enticing them to engage with your business. Every element exposed to the consumer is part and parcel of your company’s identity. They must be unique and consistently displayed and demonstrated. Every consumer experience with your company is a reflection of your company’s identity. If there isn’t a structured identity in place, the market will unconsciously pigeon hole it into one of their own, most often as a commodity product or service – many times centering on price.
Graphic and Web Design
Graphic and Web Design
Competent and effective graphic and web designs are paramount in building a successful business. There’s more to powerful and efficient designs than simply “putting the information out there.” Principles of Direct Response and Lead Generation must be exercised to both attract and appeal to a targeted market. The target market then must be enticed to engage in definitive actions that ultimately generate a sale (or lead). Your company’s print and web designs must be attractive, yet concisely and energetically reflect your identity and brand. Clean and simple are most always more effective than fancy design options displaying unnecessary graphics and copy. Design trends “du jour” are most always a liability over an asset, even though “everybody” appears to be “doing it.” From action-focused copywriting to call-to-action engagement tools, the mechanics and principles of effective graphic and web design services will powerfully separate you from competition not understanding and exercising the knowledge and power in Direct Response Design.
Systems Development
Systems Development
Successful and stress-free business owners all exercise a powerful tool in their business… SYSTEMS… documented procedures and processes running like a smooth-oiled machine, while offering a consistent product or service… without the necessity of the owner’s day-to-day involvement. The often-referenced example of an effective system is that utilized by McDonalds, the mega fast-food enterprise essentially run by pimpled teenagers. Whether your company is only you, or features a hefty staff, systems will deliver more order, consistency and predictability to your business. The challenge is that most small businesses either have no structured system in place or “shoot from the hip” in their day-to-day actions. Not only can this be stressful, but it siphons from profit margins as well as slowing business growth. By energetically assembling policies and procedures, while thinking proactively and consistently working on your company’s operations, your business will experience healthy growth with less headaches. And, most importantly – when it’s time to sell, “you” are not an integral element to the business’s success, the system is. Systems are one of the most valuable assets in any business sale.
Small Business Startup
Small Businesss Start Up
Starting a business is easy. Starting a successful business is the challenge. Ralph Waldo Emerson once said, “Build a better mousetrap, and the world will beat a path to your door.” That may have been true when uttered back in the day, but it’s far from true in today’s hyper-competitive and cluttered marketplace. Today’s successful entrepreneurs understand that it’s not about simply offering a “better” product or service, but how to powerfully separate themselves from the generic competitors and effectively meet the desires of their customers, clients, patients or guests. Further, they must muscle through the preconceived notions and purchase habits present in fickle consumer minds. Many well-meaning entrepreneurs lose fortunes by launching a business they believe would be embraced by the marketplace, only to later experience failure. There are many moving parts to a successful business and getting off on the right foot makes success and growth infinitely more predicable. From defining unmet consumer needs to understanding the viability of the potential market, creation of value propositions to positioning as a recognized expert in the industry, there is a science to small business success.
Subconscious Motivation
Subconscious Motivation
We often desire to make powerful (and often necessary) changes in our lives or business, but found it seemingly impossible. We’ve tried everything… listened to “self-help” audio programs, read books, attended seminars and personal growth workshops. Perhaps even experienced an expensive, hyped-up personal development boot camp, only to find ourselves returning to our everyday habits and undesired reactions, soon affecting our life, relationships and career. Why is this? It’s our subconscious programming, or as Joe Hammer calls it in his book by the same name, The Unconscious Authority. It’s the debilitating, yet powerful driving force behind our life’s direction, and is comprised of our mindsets, behaviors, hang-ups, quirks and habits. Joe’s Subconscious MotivationTM process explores the sensitizing events that set the path to these unwanted directions and what is needed to do to truly change them… permanently. Making life changes by setting intentions on the conscious level are ineffective and short-lived. It’s beyond merely setting intentions, reading affirmations or the annual (and most-always-failing) “New Year’s Resolutions.” Having witnessed and experienced many powerful life shifts with clients in his personal development practice, Joe understands the real “secret” to locking in lasting life changes. Through his proprietary Subconscious MotivationTM process, clients discover, dissect and eradicate the erroneous programming behind their undesired behaviors.
Influential Presenting
Influential Presenting
Whether you are presenting instructions to staff members, addressing a prospective customer, client, patient or guest, or delivering an inspirational keynote to an industry conference, effective presentation skills are a necessary and powerful tool in motivating your audience. Just because you are an expert in your field doesn’t’ mean you can expertly deliver that information. Many of the techniques taught in generic “public speaking” programs are terribly out-dated. The minds of today’s time-juggling consumers are cluttered with fleeting thoughts. Audience members make unconscious decisions about you in a matter of seconds… “sizing you up” before you utter your first word. Effective presentations are about psychology, communications, and neuroscience; how information is delivered is more powerful than the words themselves. Gestures, body language, humor, visual references, modulation, emotion, articulation and well-placed pauses all play a critical role. With his background in identity and design, Joe also assists in the visual elements of your presentation. Visuals must not interfere, but support your message. “Boredom by PowerPoint” is rampant in amateur presentations. Joe’s Influential PresentingTM process makes it possible for anyone to deliver an engaging, persuasive and memorable presentation with ease and grace.
Copyright 2020 – Joe Hammer, That Small Business Guy. All rights reserved.