Stop blending in. Become the obvious choice in your market.
Joe Hammer mentors small business owners through the real-world challenges of an overcrowded marketplace: standing out and winning customers, putting AI and smart systems to work, and leading with confidence.
Where is your business stuck?
Pick the one that stings most. You’ll get the right next step.
Being good at what you do isn’t enough anymore.
Once, a high-quality product or service was enough for customers to find you. In today’s overcrowded marketplace, your competitors are a click away, and most of them sound exactly like you.
The businesses that win build their marketing around how people actually decide: emotionally first, logically second. They give buyers a clear reason to pick them, put their ad dollars only where they prove a return, and run on systems instead of heroics.
That’s the work Joe Hammer does with owners who are serious about growth.
One-on-one mentoring built around the result you need
Refocus your brand
Your business has grown. Your image hasn’t.
Positioning
Be known for the right thing by the right customers.
Brand refresh or redesign
Bring your name, logo and message in line with the business you run today.
Website and marketing materials
Reworked to match, or done for you.
Bring in better customers
Fewer tire-kickers, more of the right buyers.
Lead generation and advertising
Marketing that produces inquiries you can measure.
Online and AI search visibility
Get recommended by Google and AI assistants like ChatGPT.
Follow-up that closes
Turn inquiries into appointments, and appointments into sales.
Run it so it doesn’t run you
Grow without being in every detail.
Systems and AI tools
Hand routine work to AI and simple systems, and get hours back.
Selling and presenting
Pitch, present and win business with confidence.
Owner mindset
Clear the beliefs and habits that hold your growth back.
See Joe’s speaking programs for conferences, associations and company events.
How working with Joe starts
Start small and move up when you’re ready. What you’ve already paid counts toward the next step.
Free
Strategy call
$297
Test Drive
$1,497
The Blueprint
By application
Monthly mentoring
A keynote your audience will actually use on Monday
No textbook theory. Joe gives your audience practical strategies they can put to work the moment they’re back at the office: how to get noticed and win more customers, how to put AI and systems to work so the business runs without them, and how to lead and persuade with confidence. Every session ends with clear next steps, not just a page of notes.
S.M.A.R.T. Marketing System™ Get Noticed
Business EXCELeration™ Build It Right
Influential Interactions™ Lead and Persuade
Persuasive Presenting™ Lead and Persuade
Subconscious Motivation™ Lead and Persuade
What clients and audiences say
“I’ve seen a lot of marketing material, but Joe’s stuff is awesome! Any business can easily double or triple their income using the techniques in Joe’s course.”
Robert Allen, New York Times best-selling author
“Joe’s program helped me realize how I was blending in with my competition. I now know how to differentiate my services in a way that appeals to the emotional buying process of my potential clients.”
Erick Kaind
San Diego, California
“Best program I’ve ever attended at the national convention. Joe is a true professional.”
Rich Guzzi
Mt. Sinai, New York
“One of the best workshops I’ve ever attended! Fast-paced, packed with great information and tips; stuff I will begin using right away!”
Anne King
Boerne, Texas
“Joe is a gifted speaker. He is a powerful communicator and is laser-clear with delivering his message.”
Kathie Scherff
Scottsdale, Arizona
“Joe is a no-nonsense, knowledgeable, informative and fascinating person. His work can make you money! Terrific seminar!”
Marilyn Gordon
Oakland, California
“I came away from your workshop full of fire! Yours was filled to the brim! Thanks for sharing your marketing secrets with us!”
John Hudson
England
Yes, that’s his real name...
Joe Hammer has been an entrepreneur his whole working life, and every business he ran got the same treatment: sharp advertising, smart marketing and solid systems. From hair salons to chiropractors, jewelers to plumbers, he has seen that winning strategies are rarely industry-specific.
Newspaper route at 10, self-employed at 17
Ran an auto collision and customizing shop, a graphic design firm and a hypnotherapy practice.
Chamber of Commerce president at 20
New entrepreneurs started asking to pick his brain, and the consulting practice began.
Radio and TV
Morning radio deejay and host of the nationally syndicated series, The Auto Doctor.
Stage and improv
Magic, comedy and stage hypnosis shows; founder of The Outcasters improv troupe in Scottsdale.
Joe’s Books
Practical tools for the mindset, confidence and communication skills every small-business owner needs to lead, sell and grow.
The Unconscious Authority
Overcome the fears and habits that stall your business. In 30 days, learn to change how you react under pressure so you make decisions with confidence.
The Improv Edge
Build a more confident, creative team. Simple improv skills help you and your staff adapt fast, collaborate better and handle the unexpected.
Blank to Brilliant
Win more business through clearer communication. Think on your feet in sales calls, meetings and presentations, and lead conversations that move people to act.
Joe does personal development coaching too...
Business growth starts with the person running it. Joe helps you clear limiting beliefs, build confidence and get focused on your goals, drawing on his work in subconscious motivation and improv-based communication.
Clear limiting beliefsBuild confidenceSharpen your focus
Pairs with Joe’s book, The Unconscious Authority.
Common questions
Quick answers about working with Joe, strategy calls and speaking.
Joe Hammer, known as That Small Business Guy, is a Scottsdale, Arizona marketing consultant, business coach, keynote speaker and author of The Unconscious Authority, The Improv Edge and Blank to Brilliant. He has been self-employed since age 17.
Joe works with experts, small business owners and start-ups in nearly every industry, from hair salons and chiropractors to jewelers, plumbers and speakers. He focuses on identity and branding, lead generation, AI and systems, start-up strategy, and influential communication and presenting.
It’s a free, no-pressure Zoom call. Joe learns about your business and the real-world challenges you’re facing, then recommends the right next step.
Joe’s keynotes and workshops include the S.M.A.R.T. Marketing System™, Business EXCELeration™, Influential Interactions™, Persuasive Presenting™ and Subconscious Motivation™, covering branding and lead generation, AI and systems, and influential communication.
Joe is based in Scottsdale, Arizona and speaks for companies, associations and conferences around the country.
A coach mostly asks questions to help you find your own answers. A mentor has built and run businesses and shares what has actually worked, then holds you accountable for doing it. Joe mentors small business owners one-on-one, with hands-on, done-for-you help when you want it. See Joe’s mentoring programs.
Book a Strategy Call with Joe
A free, no-pressure, 30 minute strategy call on Zoom.